Display Advertising Design

This course will be about display advertising design. We’re going to do a practical introduction for display advertising and focus on the following areas. We will look at some history of advertising and the growth and the opportunities that have evolved out of traditional advertising. We’re going to look at the idea that display ads offer a lower-cost alternative to traditional advertising, and of course, expensive print advertising. We are also going to produce display ads that are ready for publication using a Photoshop template.