Display Advertising Design
13
Lessons
13
Videos
Intermediate
Skill Level
6 Hr
Duration
English
Language
Scott Snare
Overview
This course will be about display advertising design. We’re going to do a practical introduction for display advertising and focus on the following areas. We will look at some history of advertising and the growth and the opportunities that have evolved out of traditional advertising. We’re going to look at the idea that display ads offer a lower cost alternative to traditional advertising, and of course, expensive print advertising. We are also going to produce display ads that are ready for publication using a Photoshop template.
Completing this course will help you:
- Have an introduction to display advertising
- Get resources and capabilities to help you take advantage of the ads
- Help you create and place display ads in the real world
- Learn techniques and platforms choices to place ads
- Learn Photoshop tools to make design process more efficient to create ads
- Create multiple campaigns for all different ad sizes in an easy and fast way
Who is the course for?
There are a number of professionals who could also benefit from this course. You may be a copyright advertiser or an art director. You might be editing photographs. You could be a graphic designer. You could be a creative technologist. There are a number of professions that will benefit from this course, all needing to build ads quickly and put them into a number of different formats.
Learning Path
Lesson 1 – Welcome to Display Advertising Design
Video 7:34 Min + 5 Min read + Quiz to complete
Lesson 2 – What is Digital Display Advertising
Video 10:52 Min + 7 Min read + Quiz to complete
Lesson 3 – Pain, Formats, and Sizing
Video 6:41 Min + 4 Min read + Quiz to complete
Lesson 4 – Goals
Video 11:14 Min + 7 Min read + Quiz to complete
Lesson 5 – Platforms
Video 9:58 Min + 7 Min read + Quiz to complete
Lesson 6 – Design Objectives
Video 9:23 Min + 6 Min read + Quiz to complete
Lesson 7 – Let’s Dive Into Photoshop
Video 8:36 Min + 5 Min read + Quiz to complete
Lesson 8.1 – Let’s Get Down to Business
Video 11:51 Min + 7 Min read + Quiz to complete
Lesson 8.2 – Photoshop Demo Part 2
Video 16:04 Min + 10 Min read + Quiz to complete
Lesson 8.3 – Photoshop Demo Part 3
Video 15:37 Min + 10 Min read + Quiz to complete
Lesson 9 – Master Artboard Refined
Video 12:59 Min + 8 Min read + Quiz to complete
Lesson 10 – Branding Elements
Video 12:41 Min + 8 Min read + Quiz to complete
Lesson 11 – Google Ads Basics and Setup
Video 25:47 Min + 15 Min read + Quiz to complete
Lesson 12 – The Call to Action
Video 15:35 Min + 10 Min read + Quiz to complete
Lesson 13 – Review & Conclusion
Video 8:39 Min + 5 Min read + Quiz to complete